Every job seeker needs a strong resume, and more job seekers are getting onto LinkedIn. You can use your resume to begin building your LinkedIn profile, but the two are very different. I am going to break down the differences between these two sections and show you ways to promote yourself on both.
WHAT IS A RESUME?
Marketing document used to highlight your background and match you for a target job.
WHAT IS A LINKEDIN PROFILE?
Online profile used to market your experience and goals to connect with like-minded professionals and expand your network.
They both share a similar goal, with a few minor differences. The goal is to provide a “big picture” view of your experience, achievements, skills, and expertise.
- Business/professional writing that uses an understood “I” and starts with adjectives or verbs. (Sometimes even written in third-person… the horror!)
- Professional, but natural writing. Write your profile similar to how you would introduce yourself to someone.
- Provides the “big picture” of your skills and experience, typically customized and sent to one targeted employer.
- Explain the “big picture” of who you are, who you would seek to connect with – a general overview that is available to fellow professionals, recruiters, and employers to view.
- Can lead into Core Skills or Career Highlights sections.
- Option to add images or graphics limited by venue (online job applications, email, printing).
- Can use functional headers within Summary to highlight achievements or skills, but avoid duplication in sections on LinkedIn such as Skills or Experience.
- Ability to add rich media (links to work, news, slideshare, PDFs, images, etc.) open to user.
The resume and LinkedIn profile will be readjusted throughout your career. Both are living documents that change as you gain experience and knowledge. Although the resume is still widely viewed as a traditional document, use the writing style and language you feel best represents you. LinkedIn offers the flexibility to show a little more into your personality: make the best of it. As long as you are getting results (interviews, connection requests, page views, call backs, etc.) then you edit these sections as you see fit.
Now since these sections may be hard to visualize- below I have captured some samples created by myself and my team here within the American Job Center network. Contrast the traditional, formal style of the resume summary with the more conversational tone of the LinkedIn sections. I hope you find the samples helpful!