By George Bernocco, CPRW
There has been a lot of talk about LinkedIn to get people back to work. In fact, when I was asked to conduct a general social media workshop, the content I was given revolved almost entirely around LinkedIn. I consider myself to be a realist, and to not mention Facebook when talking about social media is incomprehensible. Facebook is wildly popular and trends suggest the social media giant will be around for quite some time.
When I do mention Facebook and employment in my workshop, people suddenly know someone who knows someone that was let go because of Facebook. A general search on Google provided me with multiple cases of Facebook causing people to leave a job unwillingly. Opening up your feelings in such an open forum can come back to you. The news outlets have plenty of examples of those who now regret what they said in a status update or a tweet. The news does not report how many people obtain jobs through Facebook. So how does one gear their profile to get them a job? Here are some pieces of advice:
Control your privacy
Make sure you get into your privacy settings and know who can see which parts of your profile. This is crucial, because if you haven’t been getting those calls for interviews and you’re wondering why, your Facebook profile may be accessible. Employers who can will access your profile and you want it to help you. The privacy settings can be confusing, but they are there to protect you. Remember that you can control who can see your photos, and other individual aspects of your profile.
Keep it professional
You may find it amusing to have a profile picture from your last Christmas party. You may like to curse out politicians amongst your friends. Just remember that you can be found by people outside your group of friends unless you adjust your privacy. If a prospective employer sees you binge drinking in your profile picture, they will not like it. They will also not be too thrilled with status updates (if they have access to them) in which you decided to swear at someone. These are judgments that will be made against you and will impact your ability to be hired. Also remember that if you are asking someone for a reference, or having someone you know try to get you a job at a company, they may not want to vouch for you because of what they see on your Facebook.
Create or join groups
As with LinkedIn, Facebook has groups you can join. These groups may be relevant to your profession. I would recommend joining them and connecting with them. If you cannot find any for your profession, create one. I don’t see a problem with joining groups that are directly related to your hobbies. Just be aware that the employer may have access to the groups you do join. If they do, avoid controversial groups, or ones that may disclose too much information about you. Otherwise, groups are excellent networking tools find out about job openings. When networking through the internet, reciprocity is crucial Help others and they will be more inclined to help you.
Ask for help
Not everyone you are connected to may know you are looking for work. I have seen my fair share of status updates asking for a cover letter, a resume critique or where to find a job. The more people on your side for job search, the easier it will be to find a job. Maybe your network doesn’t know of any opportunities at the exact moment you posted your question. Hopefully from then on, you will be in the back of their mind so when they do hear about a position, they will let you know.
Facebook has really opened up the doors for social networking. Just ensure you can gear it towards obtaining employment. We all have our personalities, our personal lives which employers understand. However, it is an employer market in which the companies are looking for ways to cut down on such a large pool of candidates. Facebook can hurt; there is no doubt about it. The trick is to use any types of social media as a positive and by staying professional, managing your privacy and networking, you will have utilized Facebook to help you find a job.