Update Your Resume: 6 Tips for Traditional and Modern Styles

This was originally posted on LinkedIn, accessible at: https://www.linkedin.com/pulse/update-your-resume-6-tips-traditional-modern-styles-erica-tew-cprw

Everyone needs a resume. It isn’t only for those searching for work. This document can launch your career, market your experience, open up networking opportunities, and land you interviews for your next move. If you’re dealing with conflicting advice or are unsure where to start, I have some suggestions for you.

So what is a resume?

A resume is a combination of your skills, results, work experience, and education. Consider it a brief snapshot or advertisement about you, developed for a specific audience.

If your resume is a generic list of your past jobs and daily responsibilities, then it is time to update. This resume style may have worked well enough in the past, but if you want to reach out to new people, build your network or develop leads, then your resume will need a targeted focus.

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(image via DeathToStockPhoto)

Your development strategy should reflect your audience.

Identify the purpose of your resume: Who do you want to see it? What do you want to showcase? Where do you want to grab their attention? Think of your audience as you write your content and remove anything that does not speak to them. This extraneous information can waste space. For example, if you are changing careers, explain your career history in a way that relates your skills and abilities to the new position. Focus on transferable skills and accomplishments of your past roles.

Create media that would impress your audience. This doesn’t have to be developed for printed paper either: think larger. You could create a website (about.me is a great free resource for developing your own biographical page), develop an infographic (canva.com has low-cost or free resources to make effective visuals), film a marketing video (use YouTube, Vimeo, or Vine for free!) there is such a wide variety of ways in which you can express yourself and share information.

Get Social

If you are active on social media, share that on your resume. Provide URL links and cross-link from one account to another to allow your audience to connect with you on their preferred platform. You can even promote your resume, be it paper, infographic, or video, across those social links to gain a wider audience.

Some social accounts are used distinctly for marketing yourself as a job seeker. For example, Pinterest can be a resource to those in visual fields. You can share your resume, showcase your work, and follow companies. For a job search related Pinterest, take a look at the Connecticut Career Guidance Pinterest here.

Writing Tips

  1. Avoid “shortcuts.” When it comes to paper resumes, never use a generic template. Why not? Because most of them have a large amount of white space and put all of your information into tables. This makes updating the resume down the line an arduous process (where I normally will just eliminate all formatting until I have plain text outside of tables). Further, this type of resume may have difficulty being “read” for scanning in an online application.

(image via Flickr )

2. Stay focused. Although you may feel a need to explain all the details of each job and why you left, save that for the interview. Keep cutting and editing information until you can get to the root of the matter in a few sentences. A few key ways to do this are to eliminate sentences that don’t start with an action. Cut out references to “Responsible for…” and keep in mind you want to describe the past job. Think of what you did every day in the form of an action (Ex. Resolved customer concerns at call center), not a list of semi-related skills, such as, “customer service, phones…”

3. Make it readable. Now that you have developed your content, find a way to make it easy for someone to quickly scan it. Make use of bullet points or use lines to separate sections. Use bold or italics or small caps to draw your eye in to key sections. For contrast, what you want to avoid is a document that looks like a wall of text. Break it up so it is easier to digest.

 If you’re creating a video or infographic, remember less is more. For an infographic, use minimalist shapes and lines to lead the eye across the image as you tell your career story. Overwhelming the image with graphics and icons can be too distracting.

For videos, make sure you have a quality camera with good lighting and audio pickup. Definitely work with a friend to film yourself: rarely do self-made videos from a laptop camera look professional. There are plenty of software programs where you can edit scenes or delete bad takes. Use minimal graphics to emphasize key words or points throughout. For each scene, stick with the rule of 3: you don’t want to have more than 3 bullets during a scene. More than 3 bullets in a presentation or video can make information hard to retain.

4. Create your own sections. Feeling locked in by the traditional standards? “Objective,” “Work History” and “Education” are not the end-all of resume sections. Some writers call these sections “functional headers,” which allow you to break up your resume content in a way you see fit. If you want to emphasize technical skills, career accomplishments, or volunteer experience, create your own sections and expand on the areas. This can be a great way of getting to your matching job requirements or displaying your experience across the years in one cohesive section.

(via printwand.com)

5. Don’t repeat. For example, if you create a “Career Accomplishments” section, do not copy and paste the same accomplishment and then list it again under the appropriate job in your “Work History.” Find a way to reword it and keep it brief. Choose one section to expand on this accomplishment and leave it there.

6. Proofread. Then have someone outside your field review it. Are you speaking in a lot of jargon? Try to make it understandable in case there are initial gatekeepers reviewing the material first. And of course, please do your best to avoid spelling or grammatical mistakes. Keep an eye out for formatting inconsistencies.

Most importantly: Don’t fret over “rules.”

Everyone has an opinion on resume writing, but you will develop the document or media you feel most comfortable sharing. When people use words like, “Always” or “Never,” take their advice with a grain of salt. There are no set rules in this project- only to create media that impresses your audience and furthers your goal. That goal may be an interview, a new client, or a new connection. Keep the media or document alive and change it every now and again to see what gains you the best results.

What strategies do you use when updating your resume? Let me know in the comments below. Our American Job Centers offer free resume writing resources, critiques, and workshops. Check out our Connecticut locations here.

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How to Search for “Hidden Jobs”

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Want to learn more techniques to improve your job search? Interested in some strategies for finding “hidden jobs”? I invite you to check out an article I recently posted on http://www.Social-Hire.com. Feel free to comment on here or their blog with questions.

Link below:

How to Search for “Hidden Jobs”

Thanks!

Realistic #Networking Advice

By Erica Tew, CPRW

What is networking?

It is introducing yourself to people, forming relationships, and maintaining these relationships through effective communication.

Communication is about making decisions. You decide who you want to approach and how you want to do so.  Factors that can influence these decisions depend on what you know about the other party, their preferred method of communication, and the level of your relationship with that person.

When job seekers ignore these factors and abruptly ask strangers for jobs, or to find jobs for them, they are usually frustrated with the lack of success. This is because the strategy is only focused for the benefit of one person, the job seeker.

Why is networking so difficult?

I think it is because we place extra pressure on ourselves when job seeking. Networking becomes another burdensome task, like writing your resume or blocking away three hours of your day to fill out an online job application. Yet we all know networking does not have to be one of those things. If the terminology is causing you stress, drop it and focus on meeting other real people.

To put networking in perspective, think of your circle: your friends, family, and colleagues. Who, within these circles, actively networks? Your 8 year old niece who leverages social prowess and gets invited to Susan’s sleepover party. Your grandmother who raises funds for her church by hosting events and bake sales, managing to get donations from even the tightest of purses. Fred, the guy you hike with on Saturdays, who just landed a new client to get promoted. Your friend from high school who dropped out of college and now runs a successful online business. Networking is actively done by many parties who may never directly label their actions as “networking.”

How do you network?

Reach out to people you already know- family, friends, colleagues, etc. Provide some basics. When people say, “I need a job, any job,” the sentiment is understandable, but it makes the search so broad and open ended it feels insurmountable. Focusing on a specific job will not only help your own search, but it will help narrow down the focus for your friends who may scout around for you.

Explain what types of skills you have and try not to overuse the word “job.” Although you are looking for work, be open to advice and introductions. This is the development of your career for the long term, not only as a means for your next position. Effective networking continues as you regain employment.

Typically, people are more receptive when you ask for their opinion (as long as you ask politely and make sure they have the time to do so). To illustrate this, compare the two statements below:

  1. “Hi, I’m looking for a job. Can you alert me when there are openings at your company?”
  2. “Hi Mark, Hope you are doing well. I was wondering if I could get a few minutes of your time. I’m currently looking for a position in customer service, and was wondering if you had any advice about starting in the field. …”

Which message would you prefer? Although the first would be easy for a friend, it may be a lot of extra work for a stranger. The second is much more personalized and starts with a conversation, making this option more inviting. When you reach out to contacts, especially those you may not know very well yet, try to personalize the message and not ask too much too soon.

Long-Term Success

As you network, focus on creating lasting relationships. Make your contact attempts without holding high expectations. Don’t take it personally if someone doesn’t respond. Be open to any advice or feedback from your network. Learning one new thing can have the potential to dramatically improve your job search.

Additionally, actively listening is key to a successful relationship and develops more personalized bonds between people. When meeting new people, listen more than you share. This information will gauge your perceptions about how the contact prefers to communicate and if there is a possibility of a mutually-beneficial relationship.

The strategies in networking assist in a job search because the more people that know you well and trust you, the faster you will get responses back regarding feedback, advice, referrals, or job openings. Networking is not about what others can do for you, but about the quality of the relationships you develop.

Career Fair Success

There are quite a few articles out there about how Career Fairs are fantastic, or how they can be a “waste of time” but my opinion is this: Career Fairs can be a great opportunity to meet new people, market yourself, and build your base of contacts. Any type of job search activity without a plan won’t be successful, which is why preparation is so important. Below, I have outlined some advice which you can hopefully take with you to your next Career Fair.

BEFORE THE CAREER FAIR

Before you attend the fair, get a list of companies attending and see what jobs are currently available. In the majority of cases, you may be able to apply online prior to the event. Make sure your application and resume are edited for each position, showing how your skills and experience can benefit their company.

Make copies of your resume, even if recruiters at the event tell you to just email it (which you may hear a lot). It is better to have it and hand it to an employer, than leave it at home and show up empty handed. Networking cards are also an effective option- a way someone can contact you, alongside your name and a branded line about the skills you have and the type of position you are seeking. Networking cards are smaller and more convenient than carrying around someone’s resume.

Plan out what you are going to wear. Just like an interview, make sure you try on the outfit ahead of time, and make sure it is presentable and professional. Planning what you wear at the last minute will create an added level of stress. Although Career Fairs aren’t as formal as an interview, you should still use this event as an experience to market yourself and leave a positive impression.

Logistically, seek out the location of the event and get an idea of the parking situation. Show up early, but don’t walk into the event very early. I recommend aiming for 15-20 minutes before the event starts. In some cases, there is a waiting area where you can go grab some coffee. Some employer may arrive late because of long travel distances and traffic, so give everyone time, but being early won’t make you hike too far to find your car when it’s done.

DAY OF THE EVENT

As you get to the event and start heading into the building, get a map of the employer layout. Every employer will have some type of signage, but some may strongly overpower others, and a 6 foot standing banner could block a table in a further row. Take time to walk around casually, to scope out the situation.

A common mistake is to rush to your dream employer and get meeting them out of the way. Even if they are your main goal for attending the event, you shouldn’t rush towards them. Give yourself a chance to get comfortable, and introduce yourself to one or two other companies. This will help you work out any potential issues in how you are introducing yourself.

These events will also have school, military, or job center representatives as well- so if you want to pursue any information outside of jobs, there may be opportunities to do so. In Connecticut, we even offer Resume and LinkedIn profile critiques at our Career Fairs, in order to provide a variety of services to keep job seekers competitive and market themselves well.

As you talk to employers, vendors, and representatives at the event, don’t forget to talk to fellow job seekers as well. More popular employers may have longer lines, so don’t be afraid to flash a smile and introduce yourself. Light small talk or a small joke can break the ice and potentially lead to a great networking opportunity. Whenever you talk to anyone, exchange business or networking cards. Take a minute after you part ways and jot a few notes down about them on the back of their card. Write down the topic you discussed, or maybe a personal detail that came up. Small details will help you remember the person and will make for even stronger thank you cards.

AFTER THE CAREER FAIR

When you leave the Career Fair, you will hopefully have quite a few business cards from employers, and maybe some cards from vendors or fellow job seekers as well. Here’s your time to draft up some follow up emails. In general, keep these emails short; around two to four sentences. Long emails may be overwhelming, but a quick, simple email will continue the positive impression you left with the recipient the day prior.

For the content of the email, tell the contact it was nice meeting them at the Career Fair and you wanted to follow up, sharing that you would be happy to be of help to them if they request. If you are writing to an employer, attach your resume or any other documents that may have been requested. If there are further applications or forms you were directed to, make sure you review our tips for online applications.

As an option to replace contacting via email, you can also see if the person you met is on LinkedIn. I recommend reaching out on LinkedIn to those you met who are fellow job seekers. If you are seeking to get in touch with a recruiter or company representative, then read their LinkedIn profile first. Although I wouldn’t be, some may be not like connecting too soon. As everyone is different, you will notice everyone has a different attitude about connecting with others on LinkedIn. If unsure, I would say email is your safest bet.

Overall, Career Fairs can be a great opportunity for networking events. If you want to meet a representative from a company you have been targeting for some time, then it is in your best interest to get out there and meet with the employer. If nothing else, making connections with fellow job seekers can strengthen your job search dramatically. Practicing how you introduce and market yourself to an employer will also be a skill you will use throughout the rest of your career. So let me know in the poll below, do you find Career Fairs beneficial?

Turn Cold Contacting into Lukewarm Contacting

Aside from an interview, cold contacting for job opportunities is one of the most nerve racking experiences a job seeker can go through. Without the right preparation, phone calls can be awkward, visiting the local coffee shop to meet the manager can turn into a lifetime ban and your cold contact letters might end up back in your mailbox with RTS written all over them. Nevertheless, getting to know people is networking and networking is the best way to get reemployed. Here are some ways to make cold contacting less terrible.

 

First, don’t take it personal. Dealing with the stress of a job search is tough and your emotions can be running high. This is time to put on your “I can do it” hat and get down to business. Would a successful sales person lose their cool after a customer hung up on them? No, they dust off the phone and move onto the next opportunity because persistence becomes success.

 

Develop a strategy. Some ways to cold contact are; phone call, in person, mail (postal and email) and through social media. Begin by determining which is the most effective and appropriate method for your target industry. For example, visiting a restaurant between meal times can be perfectly acceptable whereas swinging into the local hospital HR is not. In either case, is always best to establish a contact through your network before you reach out to a company. This turns the cold contact into a lukewarm contact. If you can’t get an internal contact, don’t get discouraged; your professionalism and courtesy will win out.

 

Research to get prepared. To get ideas for dialogue, review the company’s website, LinkedIn and Facebook page(s) and search for job postings. Focus on industry trends, skills related to the position, their products and other details that interest you. Consider this, you can call a company and say, “I offer an extensive background selling xyz, a product that is similar to yours and I am interested in learning of any openings you may have.” Or, “I am unemployed and I am interested in job opportunities with your company.” The former states what you can do for the company, whereas, the latter asks what can they do for you.

 

Use foresight. An estimated 70% of the time, the HR representative will tell you to apply online. Avoid this hurdle by searching for job openings prior to contacting a company. If you see an opening, apply then make your contact. When you contact the company, explain you have applied to the job, however, you are so interested in the position you did not want to leave your résumé to fate of cyberspace. As a Job Developer, I had many of these conversations for my clients, one of which was with a nationally known home improvement store. During a phone call, I was ensured HR would review all online applications and schedule interviews based on qualifications. After politely requesting alternative methods for increasing my chances, I was invited into the store to speak with a department manager.

 

Practice, practice, practice. I know, “it’s only practice.” But in reality, practicing with someone will break the rust off. Friends and family are always good to embarrass yourself in front of or you can check out a reemployment service provider.

 

Take chances and be assertive. If you want something, use your wit and guts and go get it. Attitude is everything in the job searching world, expect challenges but also expect SUCCESS.

#Resume & Job Search Advice for Older Workers

1) Do not list every job you’ve ever had.

Your resume is not your life story. Think of it as a marketing document to sell your experience, skills, and achievements. This document should be customized specifically for the job you are targeting. In simpler terms? If you are applying for a job as a Manufacturing Manager, your experience as a part-time barista during college may not hold any value. If you are concerned about leaving a job out of your resume because it may show a gap in employment, then focus on the transferable skills. What details can you draw from that experience that will impress a hiring manager in the Manufacturing industry?

2) Do not provide unnecessary details.

Why did you leave your last job? That is a common interview question. Information about plant closures or involuntary discharges does not need to be listed on the resume. Instead, develop an answer that will briefly explain what happened without going negative. Wait to share this answer, if asked, during the interview.

Personal details such as marital status, appearance, health conditions, or children, should not be on your resume. Keep everything related to the job. Sharing personal information is not only unnecessary, but it may also open you up for potential discrimination. Marketing your skills and abilities is the focus.

3) Unless you need a CV, try to keep the document to two pages.

This isn’t a hard rule, but most hiring managers prefer if resumes stick to one or two pages. If you have over ten years of working experience, two pages may suit you better than trying to squeeze important information onto one page. If you are changing careers, maybe one page of related skills and experience may be enough. A combination of selecting only appropriate information needed to market you well for the job and formatting skills for margins, font size, and spacing to make the document readable, will help you stay within the one to two page maximum. Keep in mind, hiring managers do not get a lot of time to read through everyone’s resume. The resume is your advertisement explaining why the hiring manager should interview you, and you do not want to waste that space. Grab the hiring manager’s attention by showing how you can make an impact to the company: show a history of achievement, a competitive skill set, or any variety of details that relate to the job.

4) Do not use a generic resume objective.

With the competition for job openings, you need your resume to stand out. If the very first section under your contact information states you are “Seeking a rewarding and fulfilling full-time opportunity at XYZ Industries,” then the resume will probably not make an impact on the hiring manager. The standard resume objective only serves to share what you want from the employer, not what you can do for the employer. The standard resume objective may also be risky if there is an oversight and it isn’t customized. No employer would want to see a resume stating the objective is to work for the competition.

Make this first section show who you are and what you can do. “Results-oriented Manufacturing Manager offering proven record of improving processes and optimizing resources” can pique interest, especially if followed by a section that highlights specific, related career achievements.

5) Customize a cover letter with every application.

Similar to a standard resume objective, many applicants send the same generic cover letter. The cover letter can be a great opportunity to showcase writing skill and further make the match for the employer as to why you would be a great fit for the position. Do not reiterate your resume, but highlight a few key points and explain how your skills could benefit the company. Conducting some research before applying can help your cover letter stand out even more. Does the company have regular community service involvement? Share your volunteer experience to show why this company, specifically, would be your ideal company (in addition to why you are qualified for the job). Furthermore, if a specific colleague from your network advised you to apply for the job, the cover letter can be your opportunity to mention them. Employee referrals are more likely to get a chance to interview than someone going in “cold”.

6) Register for online job applications.

Nearly every company will make you complete an online job application. Hesitancy to provide personal information is understandable. However, many companies make applicants register with their website prior to applying for the job. In some instances, this registration can enhance the applicant experience (but we all understand, in many instances, this can feel like a major pain in the neck). For positive example, by registering on some company application websites, you can check the status of your application, maintain a log of jobs to which you have applied, continuously update your resume, and upload additional documents to make applying to future positions easier and easier. Not all websites are like this, but many registrations allow you to access certain features that may make applying a little easier. What the job seeker must do is maintain a list usernames and passwords, kept in a secure location or create log-in IDs and passwords you can easily remember. Only in very rare circumstances can you “bypass” the online job application. Even with getting a referral and interview by networking, there may still be some HR protocol to keep an application on file for every employee. Depending on how many applications you submit to companies, this list may be long, so organization is crucial.

7) Learn how to tell if a website is secure.

When registering to application websites online, you may be asked to first provide your name, city of residence, and birthdate. This is the same amount of information needed to create an email address. It is smart to play it safe; do not arbitrarily give out this information. In the same respect, online job applications cannot easily be ignored because they request this information. A few key features to look for are the “s” in the URL. A typical URL starts with “http://example…” but a secure page will have an “s” after the “http” such as in https://examplewebsite.com. HyperText Transfer Protocol and HyperText Transfer Protocol Secure. Additionally, there will be an image of a lock, either in the address bar, or placed somewhere on the bottom of the browser. When you hover your mouse over the image of the lock, there will be more information available about the security of the website. If you view the Certificate of Security, you can see whether or not the Certificate is still valid. If it is valid, you are usually safe to proceed forward. This advice also applies for online shopping, when you must enter your credit card information, or a variety of online activities. For future reference: review this infographic.

8) Most importantly, network.

Networking is one of the most successful ways to learn about job leads. Keep in touch with family, friends, past co-workers, neighbors, and anyone you know who may be able to keep an ear out for you. Make a list of your contacts who work at a company you would like to learn more about, or who may have contacts at a company for which you want to work. General etiquette will always apply; don’t expect everyone to be willing to help, but the more people that know you are looking, the more people you will have who can possibly get you information about a potential lead. Always try to offer your help for anything before asking for any favors, or show willingness to help out if needed.

Volunteering can provide recent experience on your resume as well as help build your network. Going online and joining social networking sites will also make networking easier. LinkedIn, Twitter, and even Facebook (among many other sites) can be used for professional networking purposes. In a previous post, our author George provided a break-down of the top ten social media sites, and how you can use them for job search.

Overall, a successful job search means you employ various methods until you find what works for you. Network in person and online, get your resume reviewed by both colleagues in your field and CPRWs at a local American Job Center, customize cover letters to market more of your selling points, and don’t be too nervous to fill out an online job application if you need to. There are many other strategies out there. This experience can be a learning process, and the American Job Centers offer many no-cost workshops to help you build skills or learn new ways to search.

How to use the #Top10 #SocialMedia sites to help you find a job.

By George Bernocco, CPRW

 

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When looking for work on the internet, a lot of the same sites come up. LinkedIn, for example, is one site people tie social networking with job search. Facebook, however, is more tied to losing jobs. My argument in this post is that you can use any and all social media sites to help you find a job. In this article, I will break down the pros and cons for all the major social media sites to help you get a job (or even keep a job). Lastly, I also will discuss showing personality on your social media profiles.

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DISCLAIMER BEFORE WE GET STARTED: I contemplated adding this section to every single cons section below, but I figure I’d rather not repeat it over and over again:

 

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All these sites are powerful ways to connect, but you always have to be aware of what you post. Images, videos, tweets, status updates or personal information can be shared with everyone. With that, job offers can be retracted, you can be terminated from a job and some people have even faced legal consequences for what they’ve said on these sites.

 

Yes, these sites all have privacy settings that sometimes are difficult to navigate and correctly manage. Your best bet is to just be aware of what you say and do on the internet, and remember that the delete button doesn’t necessarily mean it’s gone for good. Internet sites keep records (caches) of themselves which may have something you thought you deleted. Also with online websites there is always the potential of scams. Always be aware of anyone asking for your personal information over the internet.

 

  1. LinkedIn ( www.LinkedIn.com )

LinkedIn

Pros: LinkedIn a website that comes up on our blog a lot. More and more employers, job seekers, network contacts are joining this social networking website. Whether you want to connect with former employees, follow your favorite company, apply for jobs, build your interactive resume (profile) or join groups related to what you do, this website is for you. By creating a profile, you’ve notified employers that you have computer skills beyond e-mail and that you have social networking skills, something that has been building and building since the internet began. A lot of jobs allow you to fill out their online application using your LinkedIn profile to show you how advanced and almost required it has become. This website is also great to network! (surprise surprise for a social networking site). Get in contact with people to help you find a job, including career advice people such as myself.

 

Cons: LinkedIn doesn’t have many cons, and it has changed vastly throughout the years. LinkedIn does expect you to know what career you want (what industry you’re in) and does not allow you to select multiple categories. It is strongly advised that you know where you want to go career-wise and build your profile based upon that.

 

  1. Twitter ( www.Twitter.com )

Twitter

Pros: Hello Tweeters! Twitter has to be one of the most explosively popular sites out there because of the relatively short period of time it’s been around (since 2006). And with that popularity comes people to network and companies to follow. A lot of companies have accounts on Twitter and sometimes they may even have a separate account just to tweet jobs to followers. Twitter is a public forum, which even allows you to directly talk to company’s (or at least the person/people managing their social networking account). You can also question or comment to career experts for advice to help you with your job search. Bottom line is that Twitter can help promote your product and brand to make you stand out and be found by employers.

 

Cons: Twitter is a great site but there are some setbacks that can hinder your job search. The only thing someone needs to create an account is an e-mail address. Because of this, false accounts (sometimes called troll accounts) are created. Some accounts are verified (usually happens with celebrities or major corporations) and you’ll see a blue check mark that shows someone verified that this account is tied to who or what they represent. Other than that it may be difficult to determine if a person and/or a job posting are real (same problem with craigslist jobs).

 

  1. Facebook ( www.Facebook.com )

Facebook

Pros: The most popular networking site has a bad reputation when it comes to jobs. Facebook has tons of potential connections on one site to network with. This can help you easily find a job if you use it correctly. After all, networking has been the best way to find a job even before computers existed. Websites like Facebook let you connect with people, maybe former coworkers or friends of friends, to see if they know of any job postings, help with cover letters/resumes, or creating/joining career-related groups. Posting information related to your career can help you stand out amongst your friends and they can assist you with finding a job. Also a lot of companies have Facebook pages which you can follow and interact with them to assist you in job search.

 

Cons: Its worthwhile mentioning the disclaimer from above again because of the bad reputation Facebook has received regarding people LOSING a job offer or a job because of Facebook. Be careful of what you post and what other people post about you. Be careful who you’re friends with and who can see your profile. Even simple things like your birthday can possibly alter you opportunities for a job. It’s worthwhile digging into your privacy settings on a regular basis. Remember that no employer wants to see that embarrassing Christmas photo from last year.

 

  1. Pinterest ( www.Pinterest.com )

Pinterest

Pros: A visually stimulating site, Pinterest comes to mind for a lot of artists and visually creative fields. With this site, it can be geared towards job search and developing your brand. By managing images (and videos) related to your field, you can network with other people and use your Board to demonstrate knowledge of your field or create a portfolio for employers to review your work. An example for me, as a resume writer, would be to save images of resumes I’ve assisted with (minus the contact information, etc) to demonstrate my work as a living Portfolio.

 

Cons: Pinterest may not apply to everyone’s field because it relies heavily on visual media, and this problem can come up with a few other social media sites (i.e. Instagram, Vine). Employers do like someone who is creative so if you can manage to use this site to your advantage you would really stand out.

 

  1. Google+ ( www.GooglePlus.com )

Google+

Pros: Google+ can be mentioned in the same context as Facebook when we are talking about job search. Although only having less than a quarter as many users as Facebook, you can connect with people you’ve worked with, as well as others, to assist you finding a job. Google+ has your “circles” which you can create an organized group of network contacts. Circles allow you to share content to only specific groups of people, which helps maintain your privacy. Also you can follow companies and join communities related to your field allowing you to network with other people. Google+ lets you connect by adding someone to a circle of choice, without the person necessarily having to reciprocate the offer (this is more like Twitter than Facebook). Google+ also allows for free video conferencing in their “Hangouts” section which can be useful to practice teleconference interviews and share documents with people and employers.

 

Cons: Google+ has a following of people who use it and it is listed as the second largest social networking site after Facebook. However there are reports that people who are subscribed to it do not use it as often which may be difficult to use for networking. There are some career pages for companies on Google+, but not as many as Facebook, LinkedIn or Twitter. However, Google+ is becoming a strong contender amongst social networks, and a job seeker should keep an eye out at how it can help you find a career.

 

  1. YouTube ( www.YouTube.com )

YouTube

Pros: A video sharing site, YouTube lets you upload videos to their site for others to view. Besides being in the artistic fields such as being a Director, YouTube can help you obtain a job by means of informational videos from job services professionals, or recording a “video resume” for employers to see. Employers also have accounts on YouTube which allows you to connect with them. You can also use videos on YouTube to demonstrate your knowledge, skills and abilities about a subject related to your field to build your portfolio. You can conduct seminars and informational videos to share with employers and your network. You can also do research about company’s and job hiring.

 

Cons: YouTube has a wealth of information and comes from a variety of different sources. You may find yourself overwhelmed with the amount of videos there are. People use YouTube for fun as well as seriously. You may have to sort out the videos you don’t need to find the ones you do.

 

  1. Tumblr ( www.Tumblr.com )

  2. Blogger ( www.Blogger.com )

  3. WordPress.com ( www.WordPress.com )

    Tumblr  Blogger  WordPress

    Pros: I incorporated some of the top blogging sites together to express how great blogging can be. Most people know of blogging as a diary or a journal of sorts. As you are reading this on a blog, you can see how it can be used to help you find a career. Not only can you find career advice, but you can develop and create your brand with your own blog. By demonstrating knowledge of your career through a blog, you can show employers that you are active. It also showcases your writing ability which is very important for any career that requires you to write regularly. By following blogs related to your field you can also network, comment and communicate with others in your field to help land you a job.

     

    Cons: Having a website that allows you to speak your mind can be dangerous. While reminding you of the disclaimer above, by having a blog you may get users commenting on your blog with unwanted remarks. Also, scammers and “troll accounts” can advertise their products on your page. You may have to restrict privacy settings and require approval before someone posts something on your page.

     

  4. Instagram ( www.Instagram.com )

Instagram

Pros: A visual social networking tool, Instagram can be used just like Pinterest as a visual portfolio to show off your creativity and work. I would say that Instagram would truly benefit those who work is really based upon visual art because it also adds the means of filters and image alteration. Instagram really demonstrates your ability for photography. Companies do have accounts on Instagram (i.e. Starbucks, IBM, Disney) so you can follow them and communicate with them. Having an Instagram account geared towards employment would have images related to your work to help build your online brand.

 

Cons: I debated about adding Instagram to this list because it really is based entirely upon photos and videos….but it has sharply increased in popularity. Major companies do have accounts on there just to keep up with social media trends and to market their products to users. Instagram really was designed to have fun with photos (and videos), so you’d have to be creative to think of ways it may help you land a job.

 

As you can see you can use your profile accounts for these sites to help land you a job. It is ok to demonstrate in your profiles for these websites your personality. For example, if on your Pinterest board you have ideas for decorations for your house don’t feel the need to delete it just because you want your board to be more professionally oriented. Same goes if you are a sports fan and you use Twitter to talk about games. If you’d rather not use your Facebook account (or any of the other accounts listed above) towards obtaining employment, just make sure you adjust your privacy settings.

5 Tips for the #SecondInterview

By George Bernocco, CPRW

round two

Getting the call back from the employer is always a good sign. Something about your resume may have stood out, or something about your first interview made them want you. However, you might not be the only one that has caught their eye. They may need further information to determine who the qualified candidate really is. Having made it through a first interview, you may not know what the second interview will entail. Here are some expectations, information and suggestions when you get the call.

  1. The follow-up interview should not be a surprise

When the employer asked you at the end of the first interview if you had any questions, one of them should have been “when can I expect to hear back from you?” In the answer, the employer might tell you they are looking to narrow down a pool of candidates. Or they might tell you “there will be another round of interviews by this date”. Even if you didn’t get a response about a second interview, you should always expect it. Phone interviews (or teleconference interviews) can typically lead to in-person interviews. A strong candidate will know that there is always more to say about how qualified they are for the position, and should not be afraid to come back in to do it.

  1. You were seen as a viable candidate

Coming in for the second interview, you stood out to the person (or people) who interviewed you the first time. If you do encounter this person at the second interview, chances are that they will not be alone. They will be demonstrating you to their boss, colleagues or your future coworkers. Acknowledge this person, and don’t be afraid to reference anything you spoke about in the prior interview. This person is your key to the success of the second interview, and you want to make sure you elaborate. By the time the second interview has commenced, you should know why they identified you for the next round.

  1. What wasn’t asked, will be asked

If you feel like there were areas you didn’t cover in the first interview, rest assured you have your “second chance”. The second interview will be tougher, meaning more questions, more elaboration, more about you and more about the position. Some second interviews will bring up your salary requirements so be prepared for that question. Just remember that you should always let the employer bring up questions surrounding salary and you should never initiate the discussion. Situational questions, stress questions and/or tests will be provided to really distinguish you from the rest. Details you did not have time to cover in the first interview should be elaborated upon. Think of it this way: the first interview was generic, the second interview is specifics.

  1. Third interview is always a possibility

Don’t assume the interview process is complete when you walk out the door of the second interview. A third interview and beyond can occur when an extremely large amount of people applied, or the employer just wants to be extra sure about whom they hire. Usually with the third interview, they’ve narrowed down the applicant pool to less than a handful of possible candidates. By now you should be more than confident about the position, and at this phase the employer will be discussing very specific details about the job to see how your knowledge and skills can apply.

  1. Don’t forget the Thank You letter

Just as with the first interview, make sure you follow up with a thank you letter. The same rules apply: send or e-mail it out within the first 48 hours (the sooner the better). Mention specifics about the second interview and send it to any individual you met with. One page should always suffice and specifics from the interview should be mentioned.

Do not get discouraged if you are not offered the position after the second interview. You’ve stood out; they’ve seen your resume and talked with you. This company will remember you if other positions are available. They may contact you as soon as the position is posted, before any one else applies. Interviews are a way of networking, and you should have the name(s) of any one who interview you as a connection for the future.

In the years before the job market seemed to crash, second interviews were usually a great sign. They combined an interview with an orientation of the job, having the job seeker fill out necessary employment paperwork as well as negotiating salary. Now that the amount of job seekers has increased significantly, second interviews are ways of narrowing down the pool even further. Just remember that you have stood out, and elaborate on that fact. The employer will ask, in their own way, how you stand out from the other candidates. Ensure you are able to answer this as the most qualified and best person to work for their company, and your second interview will end in success.

Job Search Planning

 

plan

 

Success comes from hard work, and job search success takes planning.  When looking for your next position, ask yourself-

1.       Do I know what I want to do?  Can I do that here?  Do I need any further education or training to be qualified for this type of work?

This is a question only you can answer, but there are plenty of skills and interest assessment tools out there to help.  MySkillsMyFuture.org and MyNextMove.org can help get the ideas rolling if you are stuck.  Career counselors and workshops provided at local American Job Centers can also help you narrow down your choices.

Always compare your target occupation against Labor Market Information to see if that job is currently growing or if that position is popular in your area.  Some jobs are only available in major cities, so determining your target job can make you weigh a lot of factors.  Am I willing or capable of moving?  If I stay here, would I be happy to do another type of job?  Do I have the skills to do another type of job?

 If you need further education or training, there are many free online training programs sponsored by the American Job Centers, or see if local college or training programs are an option.  Depending on the career path, sometimes there is funding or assistance available for training.

 

2.      Who knows I am looking for work?

 Make sure your friends and family know you are looking.  When you speak with them, give them a brief overview of what you did and what you would like to do next.  If you’re open to different types of work, be specific.  Avoid saying you’d “Take anything,” because it is off-putting and defeats your purpose.  Saying you’re open to anything sounds like you’re not really focused on anything.  If you don’t know what you want, how can someone else properly refer you?  Keep in contact with your network and help them when you can so they can remember you if a fitting lead comes up.

Catching up with friends or family, going to an alumni or industry-related event, connecting with people through social media, or joining job search groups are just a few ways you can grow your network.  It may be difficult for shyer folks to “put yourself out there” but with research from the first step, knowing what you want may be a confidence boost on its own.  There are also lots of networking event ice breakers you can look up, but being friendly and helpful are always recommended.

 

3.     What am I using to market myself?

 Now that you know what you want to do, and you have researched the skills to take to do it (or are in a training program gaining the knowledge or experience needed,) you’ll need to develop some marketing materials.  Your resume is crucial, and will be supplemented by any other materials an employer can see or will receive.

If you’re applying to a position directly, be sure to optimize your materials with keywords so you make the match for the employer and show you are qualified for the job.

When posting your resume online such as on CT.jobs, be sure you title your resume something related to your field.  “Human Resources Manager” or “Results-Oriented Sales Representative” is better than “Tom Smith Resume” because the employer searches resumes on CT.jobs by keywords.

Searching job postings nationally will give you an array of keywords that are common across your target positions.  Save a list of these keywords so you can use them in context throughout your resume or application materials.

Resumes and application materials are supplemented by any online networking sites you have joined.  It is important to establish an online presence because many employers “Google” candidates prior to interviews.  In the same way that you do not want to be screened out for an improper Facebook photograph, you also want to be noticed for your positive contributions on the web.  Joining and engaging with other industry professionals on Twitter, Google+ or LinkedIn will reflect positively on you.  By default, Google will typically list these pages first if you actively use them and they are a great way to strengthen your reputation and positive image ever before any interview.

 

 

Targeting, Networking, and Marketing are essential for job search success.  Lay out a plan for yourself and create a list of realistic and manageable goals to complete these steps one at a time.  Like any activity, you get out of it what you put it.  Stay energized and motivated, and if you feel that negative self-talk is defeating your job search, disrupt your routine and try a new approach.  There are hundreds of ways to network and market yourself.  Finding what works for you and what makes the phone ring will take some planning and experimenting, but these tips should get you started.

Dealing with Questions during your Holiday #JobSearch

Searching for your next job is tough.  It can be even harder during the holiday season when you are back and forth to various family get-togethers.  Family and events aside, depending on your industry- this is a great time to not slow down the momentum of applications.  Many companies are still scheduling interviews and hiring at the end of November through late December, so don’t think everyone at your dream organizations are gone on vacation.  Keep at it; make sure your application materials are targeted for the open position and that you still keep in contact with your network (even if it is just to drop them a line wishing them a safe and happy holiday season!)  You may be surprised at the response rate you could receive.

As far as dealing with aunts and uncles, grandparents, etc… Assume that everyone means well, and people may just be asking for small talk’s sake and don’t mean any ill will by it.

Topic Switch

If family asks, “How’s the job search going?” and it is the last thing you want to talk about due to stress, you could just state something polite and noncommittal such as, “I’m still waiting to hear back from a few places, but I also had the best time with (insert hobby, trip, reuniting with an old friend, event here) the other day.”  If a family member is just asking to make small talk, the topic change is up to you.  That way, no one feels uncomfortable and if you’re talking about something you love, it will be an easy transition.

Unemployment statistics and the economy are also quite often topics on the news, so these transitions are especially helpful when you want to de-escalate some of your family members; specifically, the ones that wait for these social functions all year long so they finally have a platform for their offensive political and religious beliefs that are piecemeal of the evening news and sensationalist magazines headlines at the checkout lanes of the local grocery store.  Aunt Ellen getting loud again, polarizing the family with her views?  “Cousin Sarah, this stuffing is delicious!  Tell me the recipe?”

Networking

Some family members believe they know everything about the job market, even though they have never had to conduct a serious job search in the 21st century.  As a job seeker, you know a LOT has changed in the last ten years.  You can’t walk in and shake hands with a complete stranger anymore, and many places tell you that they don’t take phone calls- and reroute you to apply online.  Once online, you have to provide personal details for an hour just to register with the site before you even begin the timed application, from which you may or may not hear back.  Yeah, a lot has changed, to say the least.

Some aspects of job search, however, have not changed.  Networking has been the oldest way to job search and to this day, it is still the most successful.  Networking opportunities amongst family may be a beneficial avenue you have yet to pursue.  Just to clarify, I am not advocating you put your cousin Joe as your professional reference, but perhaps Joe has a friend who has a company that could use someone with your skill set.  Joe could set up the phone interview, and you could take it from there.  The key here is that everyone must know you are looking for a job, and understand what you can offer, because you never know who may know who that can help you find your next position.

Time with Family

Whether you choose to discuss your job search or not, it is entirely up to you and what is comfortable for you.  Family tends to give you the hardest time because if you’re a member of a loving group of people, everyone wants the best for one another.  Take this time to see the people you haven’t seen in far too long, and enjoy the time you get to spend with them.  Remember that whether you choose to discuss your job search or not, you always need to keep a portion of time each week just for yourself and your own rejuvenation.  Staying motivated and on top of your search is admirable, but don’t feel guilty for taking one day off to spend with loved ones.  For that, I hope everyone has a safe, happy, and fun holiday season!