Aside from an interview, cold contacting for job opportunities is one of the most nerve racking experiences a job seeker can go through. Without the right preparation, phone calls can be awkward, visiting the local coffee shop to meet the manager can turn into a lifetime ban and your cold contact letters might end up back in your mailbox with RTS written all over them. Nevertheless, getting to know people is networking and networking is the best way to get reemployed. Here are some ways to make cold contacting less terrible.
First, don’t take it personal. Dealing with the stress of a job search is tough and your emotions can be running high. This is time to put on your “I can do it” hat and get down to business. Would a successful sales person lose their cool after a customer hung up on them? No, they dust off the phone and move onto the next opportunity because persistence becomes success.
Develop a strategy. Some ways to cold contact are; phone call, in person, mail (postal and email) and through social media. Begin by determining which is the most effective and appropriate method for your target industry. For example, visiting a restaurant between meal times can be perfectly acceptable whereas swinging into the local hospital HR is not. In either case, is always best to establish a contact through your network before you reach out to a company. This turns the cold contact into a lukewarm contact. If you can’t get an internal contact, don’t get discouraged; your professionalism and courtesy will win out.
Research to get prepared. To get ideas for dialogue, review the company’s website, LinkedIn and Facebook page(s) and search for job postings. Focus on industry trends, skills related to the position, their products and other details that interest you. Consider this, you can call a company and say, “I offer an extensive background selling xyz, a product that is similar to yours and I am interested in learning of any openings you may have.” Or, “I am unemployed and I am interested in job opportunities with your company.” The former states what you can do for the company, whereas, the latter asks what can they do for you.
Use foresight. An estimated 70% of the time, the HR representative will tell you to apply online. Avoid this hurdle by searching for job openings prior to contacting a company. If you see an opening, apply then make your contact. When you contact the company, explain you have applied to the job, however, you are so interested in the position you did not want to leave your résumé to fate of cyberspace. As a Job Developer, I had many of these conversations for my clients, one of which was with a nationally known home improvement store. During a phone call, I was ensured HR would review all online applications and schedule interviews based on qualifications. After politely requesting alternative methods for increasing my chances, I was invited into the store to speak with a department manager.
Practice, practice, practice. I know, “it’s only practice.” But in reality, practicing with someone will break the rust off. Friends and family are always good to embarrass yourself in front of or you can check out a reemployment service provider.
Take chances and be assertive. If you want something, use your wit and guts and go get it. Attitude is everything in the job searching world, expect challenges but also expect SUCCESS.